FITNESS CLUB
WEBSITE REDESIGN
MEMBER SYSTEMS UPDATE
CIRCA: 2018
ROLE
User Experience Architect
Lead UX Designer
DESIGN STATEMENT
New branding. New backend systems. New guest experiences facility wide. I led every creative and workflow aspect of this ambitious redesign project
PLATFORM
CONTRIBUTIONS
SELECT PERSONAL
DISCOVERY
PERSONAS
When I first joined the engagement, my first priority was to understand the myriad of different types of visitors to the club's website and facilities.
While I wasn't given direct access to users, I worked closely with heads of each department to understand the nuances of their customers .
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The results of the research led to the creation of three unique personas which were a consistent reference touchstone throughout the project.
INFORMATION ARCHITECTURE
SITE MAP
Early in the project, I facilitated card-sorting exercises to organize and prioritize the site. Following these meetings, I put together this site map using mind-mapping software.
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It was delivered to the executives and primary stakeholders. Throughout the initiative, this site map was frequently referred to as a production checklist.
Original card-sorting exercise informed the final site map
INFORMATION ARCHITECTURE
WIREFRAMES
The creation of rough, simple wireframes, such as this, assisted in conveying content hierarchy and text weighting.
USER EXPERIENCE
RESPONSIVE DESIGN
Using a mobile-first approach, I designed each resolution simultaneously. As each element was added, I ensured it scaled well regardless of the size of the screen.
INTERACTION DESIGN
PROTOTYPING
During the course of this engagement, I created dozens of prototypes. Designed in Sketch and "wired-up" in Invision, these high-fidelity visualizations demonstrated a user's journey through the experience.
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Using these prototypes, we were able to finalize the workflow before the first line of code was written.
INTERACTION DESIGN
CLASS EXPLORER
I devised this method to present the client's full fitness class schedule to members and non-members alike.
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Once filtering the catalog, members, could reserve on the spot.
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This type of member self-servicing was absent prior to my conception of this concept.